With a wide array of products ranging from skincare and makeup to hair care and fragrance, the cosmetic industry is constantly growing and experimenting, while strictly complying with product safety, labeling, and code transparency. With an industry-leading portfolio of marking and coding solutions, Hitachi emerges as the ideal coding partner. Ensuring more information gets printed in as little space as available while maintaining the highest quality. Hitachi makes sure that the codes and marks applied to products complement the overall packaging aesthetics, enhancing the brand appeal and consumer trust that ultimately boosts sales.
Key Industry Challenges
In an industry as diverse as cosmetics, where packaging demands vary from product to product and the battle against counterfeiting is constant, the need for flexible and reliable coding and marking solutions is a must.
Limited Space: The Need for Small & Discrete Markings
Coding must accommodate space limitations and maintain the aesthetic appeal
In the cosmetics industry, where aesthetics and branding are paramount, small and discrete markings play a crucial role in product coding. Cosmetic products demand not only clear and legible small fonts for batch codes, and expiration dates but also the preservation of visual appeal in packaging. Our UX2-Micro CIJ Printers are designed to meet these dual needs, providing small high quality markings that ensure regulatory compliance and consumer satisfaction without compromising the product's aesthetic appeal.
Durable Cosmetic Marking to Safeguard Integrity
An ink solution that withstands exposure to solvents commonly found in cosmetic products
In the cosmetics industry, where product integrity is paramount, the challenge of solvent exposure to printed codes is ever-present. Hitachi addresses this issue with our alcohol-resistant inks, specially formulated to withstand exposure to chemicals found in cosmetics. These inks ensure that printed codes remain clear and legible over time, without fading or smudging, while also offering versatile adhesion to various packaging materials.
Combating Cosmetic Counterfeiting
Enhanced anti-counterfeit measures through effective product coding
As counterfeit products increasingly threaten the cosmetics industry, the demand for enhanced security measures continues to rise. Invisible UV fluorescent inks offer an additional layer of protection by remaining undetectable under normal lighting conditions but appear under UV light for manufacturers. This innovative ink will help maintain a clean aesthetic look on the end product, and serve as a safeguard against counterfeiting and tampering, bolstering the security and integrity of coding processes within the cosmetic industry.
Common Printing & Packaging Applications
In the glamorous world of cosmetics, where packaging speaks volumes. From expiration dates to logos and anti-counterfeiting measures, our marking and coding solutions ensure your brand's message is clean and aesthetically delivered, ensuring regulatory compliance, and consumer safety with every print.
Helpful Resources
Access our comprehensive guides and informative materials to stay updated on printing technologies and best practices tailored to the cosmetics sector.
Why Choose Hitachi CIJ Printers
With an illustrious history of over four decades in industrial equipment and solutions, Hitachi is your esteemed partner for precision marking and coding solutions. Our unwavering commitment to quality, safety, and sustainability underpins the reliability of Hitachi Continuous Inkjet (CIJ) printers for variable data printing and other industry-specific marking and coding requirements. Fueled by advanced technology and continuous innovation, we offer unmatched customer support to help you boost production uptime and achieve operational excellence.
Get in Touch
Connect with our knowledgeable team of technical experts to discuss your specific requirements and explore how Hitachi's Marking & Coding solutions can address your unique industry challenges and goals. To book a product demo or for any other query on our industrial printing solutions, leave a comment, and we'll reach out to you as soon as possible.
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